As any startup can attest, oftentimes getting that big break is the difference between success and stagnation. In only its first four months since launching, ESP got their first big break – inclusion of their products in the Grammy Gift Lounge, a product giveaway and showcase in the days leading up to the preeminent music awards ceremony. (read the rest of How To Get Your Product in the Grammy Gift Lounge: The Essential Safe Products Case Study)

ESP stands for Essential Safe Products.. These are very cool non-toxic kitchen products. A mom started the company because she wanted better options for her kids - nice!