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Dec
21st
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21st
Did you know that purpose is rapidly becoming the 5th “P” of marketing? According to the Edelman 2010 goodpurpose Study, 86% of global consumers believe that business needs to place at least equal weight on society’s interests as on business interests. (via At GoodPays.me, Social Good With a Twist is Catching On)
Very interesting article on Chicago-based startup GoodPays.me…encouraging people to do good deeds and provide businesses a way to do social good.
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