Texture Trends

This is fun!  Quick Facts: Among findings of the first commercially available TextureTrends report, focusing on “Living with Curls” and “Hair Care and Styling”:

• Women are embracing their curls versus altering them:  93% believe women are more likely to embrace “going natural” today versus five years ago, and more than half of respondents (52%) who had received a chemical treatment in the past have not received one in the last 3 months.

• Conversations are happening virtually – and they are influential:  An average of 83% of respondents stated online product reviews and recommendations are very or moderately important to their hair care and styling purchase decisions and an average of 38% of respondents are purchasing products online.

Source:  TextureTrends, The NaturallyCurly Network, September 2011